Marketing

Performance Marketing Mastery

Name: Performance Marketing Mastery
Availability: InStock

A senior performance-marketing course built for marketers tired of platform dashboards lying to them. Covers MMM in plain language, incrementality testing, creative ops, and budget allocation across Meta, Google, TikTok and beyond.

Instructor

sara kamal

PhD

Duration

9h 50m

1 lessons

Tuition

Lifetime access

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Course brief · public preview

Marketing preview

overview curriculum instructor enrollment

What you'll learn

01Stand up incrementality tests that platforms cannot game
02Run a creative production system that actually feeds the algorithm
03Build a budget allocation model across paid channels
04Speak MMM and attribution in the same conversation without confusing the room
05Diagnose a stalled account in under an hour

Requirements

·Hands-on experience with at least one paid platform
·Comfort with spreadsheets and basic statistics

Studio promise

Ship the artifact by week four — or extend free of charge until you do.