A senior performance-marketing course built for marketers tired of platform dashboards lying to them. Covers MMM in plain language, incrementality testing, creative ops, and budget allocation across Meta, Google, TikTok and beyond.

PhD
A senior practitioner with two decades in marketing, sara kamal has advised operators across MENA, Europe and Southeast Asia. Sessions are intentionally small, intentionally artifact-driven, and intentionally allergic to inspiration porn.