Beyond the Seed: Build. Break. Become

An in-depth entrepreneurial and marketing session that explores how to transform a natural product idea into a successful global brand, using the success story of "Haj Arafa" as a practical model. The lecture focuses on strategies for entering the global natural oils market, meeting the growing consumer demand for health-conscious products, and the foundations of brand identity and professional packaging, while explaining how to turn market and export challenges into strategic opportunities for growth.