Setting the stage…
Loading content…An in-depth entrepreneurial and marketing session that explores how to transform a natural product idea into a successful global brand, using the success story of "Haj Arafa" as a practical model. The lecture focuses on strategies for entering the global natural oils market, meeting the growing consumer demand for health-conscious products, and the foundations of brand identity and professional packaging, while explaining how to turn market and export challenges into strategic opportunities for growth.
Ship the artifact by week four — or extend free of charge until you do.